Richard Ford. Head of Sales. Fourteen IP Communications Ltd

Research from Harvard University, the Carnegie Foundation and Stanford Research Centre found that 85% of career success comes from having well-developed soft and people skills
Tradecraft is an approach to encourage positive actions and strengthen professional skills through practical Training exercises. I wanted to provide programmes which individuals could work through in self-learning, or for In-house managers to use as tools to develop consistent standards for their teams. Fundamental subjects that could be adapted to suit unique corporate values and work cultures yet structured like skill-diaries to help professionals incorporate their day to day activities into their learning. Is it the level of confidence that holds you back, or is it the lack of routine and practice?
This Training Workbook covers a broad-spectrum of needs, from Sales Managers wanting to develop their teams, for Sales Professionals looking to improve their methodology, or for the beginner looking to improve their confidence. This Work Book can be used over and over again as a fundamental L&D programme to standardise your business methodology and practices.
Sales Management has been designed to structure and simplify sales skills via a step-by-step series of activities to empower your prospecting and prepare for client interaction.
With a matrix to help you create your personal action plan, and a series of practical exercises to turn your day to day activities into a skills-diary focused on improving your ability to plan, to prospect, to develop and tailor your USP, and to turn hurdles into resilience and ultimately to sell. It is available on Amazon as paperback or hardcover.
This Training Workbook covers a foundational need for Companies to run their own in-house training programme. This one programme is your complete development blueprint for developing Leadership and Management skills in a consistent format to transform your potential managers into confident Leaders.
Whether you’re leading a company, department or a team, or have your individual aspirations for a position of a greater corporate influence, this course is a rich pathway of learning that includes action plans, unique exercises, thoughtful activities, and reading lists. With this one complete course there is no longer any need for external 3rd party providers, and even more importantly your corporate ethics and standards are what keeps this programme centred.
Supported by a range of toolkits and unique personal experiences, the focus is to enrich your leadership presence and aligning your strengths with ambitions. It is available on Amazon as a paperback and in hardback.
This Training Workbook covers a fundamental need for any Team Leader, Project Manager or student eager to explore and develop consistency in their teams planning. Its purpose is a pre-designed L&D programme for Managers and Training Departments to incorporate into their teams.
I naturally grew into training on a pathway of project management which included the setup of 2 restaurants of my own and later four training centre and a dozen government contracts. These positions inspired me to create new learning experiences, simple and straightforward for real change.
The Project Management Work Book has been designed for you to share and teach the key processes within your team, to unlock your strategic potential and transform your planning skills. It is a guide to the basics and therefore means that there would not be a need for a 3rd party intervention, saving you time and money. The strength of this Workbook is it can be used to record Projects and become a hard-cover library addition for future reference. Available on Amazon as a paperback or a hardcover.
Reduce to clear is a ground-breaking approach from a foundation of well-practiced philosophy. Whether you are looking for new inspiration in Sales, Managing Teams, or developing outstanding standards in Customer Service, these principles are intended to act as a catalyst into a new way of thinking. Designed over the years from the establishment of my own popular restaurants, to leading the design and delivery of major Welfare to Work contracts across the country, these extraordinary method's will leave you thinking of opportunities to create energy and be a catalyst for success in your career. Be impressive, discover what all the fuss is about...
Finally a book which identifies the true qualities of working together. I found the pace of this breath taking, so many ideas being presented so quickly - it reminded me of being in a high energy training session. This is such a great read and packed with wonderful examples and I have to admit, if we followed his lead it makes you wonder how great we could be if we actually stopped, gave each other some encouragement and worked together. Nice one Graham King
