T R A D E C R A F T
intelligence to inspire your workforce
Leadership, Sales & Service Transformation | High-Impact Facilitation | Enabling Culture, Capability and Performance at Scale
Leadership, Sales & Service Transformation | High-Impact Facilitation | Enabling Culture, Capability and Performance at Scale
Meg Cathcart-James PhD. Dignity. 2026

Found that 75% of long term employment success is driven by mastery of soft skills, while only 25% is determined by technical training skills.
Jack Stuart. Talent Development Manager. Dignity. 2026

A learning and development specialist with a passion for helping people grow, personally, professionally, and as part of something bigger. For over 20 years, I’ve worked with individuals and teams at every level, guiding them to build confidence, capability, and a sense of purpose in what they do.
Technical, Small & National Business, Corporate programmes, induction & soft skills, Funeral services, Hospitality, Production & manufacturing, Warehouse & logistics, Scientific, Legal, Emergency Services, local government, community & charity organisations, Recruitment, International Management Development, Drug Testing, Motor Industry. NVQ Apprenticeships. Business Management
Full time employment to deliver Infor M3, PSI Pharmaceutical, Welfare to Work, Morrisons Supermarkets, Collins Foods International, Whitbread, Graduate Programmers Training & Development, Events Industry, Asian Management Development, International Communication Programme. Dignity Funeral Services
Bespoke solution design in Sales, Professional skills, Behaviour Styles, Induction, Customer Service, Leadership & Management, Negotiation, Teamwork, Communication, Culture, Personal Development, Managing Change, Operations and Business Skills, Project Management Support
Training Manager, International Training Consultant, National Business Skills Trainer, Key Skills Trainer, Employability Project Manager and Trainer, Hospitality Assessor, Restaurant Manager and Business Director. Learning & Development Trainer
Passion for online & face-to-face workshops and a preference
National & International travel.
With British/Australian Citizenship,
Have self-published 7 books.
Influences include Dale Carnegie, Cormac McCarthy, Brene Brown, Simon Sinek, Jordan Peterson, Ted Hughes, Christopher Hitchens.
Tradecraft News is my YouTube channel with pre-recorded workshops. I love inspiring success and seek every opportunity to celebrate the skills, talent and potential within today’s humanity. When people understand the subtle influences to how they thrive, they excel, and like a catalyst, they inspire everyone. In a world that moves fast and demands even faster results, it’s not the tools, the systems, or the strategies that elevate us, it’s the people we choose to stand beside.
Senior L&D Specialist | Leadership, Sales & Service Transformation | High-Impact Facilitation | Enabling Culture, Capability and Performance at Scale
